Search Engine Marketing
Search Engine Marketing Fort Lauderdale: Search Engine Marketing might seem like a mysterious venture and some may feel it’s not important enough to invest their resources in. Both couldn’t be further from the truth! With more and more local customers looking for businesses in their areas online, reading online reviews, and hearing what their Facebook and Twitter friends are saying about local businesses, the truth is Search Engine Marketing is NOT something any local business can afford to ignore any longer!
Nearly All Consumers (97%) Now Use Online Media to Shop Locally
Read the Full Article Here: Nearly all consumers (97%) now use online media when researching products or services in their local area, according to BIA/Kelsey’s (www.bia.com and www.kelseygroup.com)… …Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages (not to be confused with The Yellow Pages), 24 percent use vertical sites, and 42 percent use comparison shopping sites…. “The Internet has indeed become an integral part of consumers’ local commercial activity,” said Steve Marshall, director of research, BIA/Kelsey. “The data suggest we’re at an inflection point where the balance of power in local shopping is shifting to online.”
This is just one of many studies indicating how important Search Engines are to consumers looking for local businesses. I’m sure this probably isn’t news to you either. Maybe you also use Google Maps to find local stores or restaurants, or Facebook and Foursquare to “Check In” to places you visit. Whether you are part of the crowd or behind the curve the bottom line is, you CAN take advantage of this trend to grow your Customer Base AND to Increase Sales!
How does Search Engine Marketing actually work?
Well if you understand the way search engines work and how people use them then you can develop a plan to drive the Right people to your local business. Here’s the basics…
-Consumers use search engines (Google, Yahoo, Bing,etc) to find local businesses in their area when they need to.
-These customers are using specific “keywords” or search terms to find these local businesses
-Search Engines, like Google, will show these consumers “relative” search results for these businesses in order to keep consumers coming back to search again. This is how Search Engines make their money.
-Consumers find what they are looking for from the results the Search Engines display.
So you can see from the above that the way search engines like Google, the biggest player of them all, work is relatively simple. People are coming to them to find what they are looking for, and these engines want to make sure they are giving these searchers results that are relative to their search and have good quality.
How YOUR local business can Increases sales and customers…
Keeping in mind what we just shared with you about the way search engines work, Search Engine Optimization is how you optimize YOUR business/website/content so that search engines, like Google, will put YOUR Business in front of these ready, willing, and able consumers. Let’s look at an example for a fictitious local business:
-A Local Marketing Company in Fort Lauderdale wants to make sure that people in their area find THEM when they look for local marketing agencies in Fort Lauderdale, FL and the surrounding areas (note this can also be done on a national level).
-After some in-depth research they have discovered that approx. 490 potential customers search for the term “Marketing Services” in Google to find local Search Engine Marketing Companies in Fort Lauderdale each month. This can mean lots of new customers for their business (the 490 figure Google shows is an estimate, not exact).
-Now they want to make sure that these potential customers see THEIR business in Google when they search this term. So they do more research into their market and optimize their website, content on their website, and begin to promote it all over the internet so Google will see their business as being relevant to the term “Marketing Services” that they are eager to be found under.
-If they have done their job correctly, and optimized properly, over the following weeks and months as they continue to apply Search Engine Optimization principles to their business they can expect to have customers finding their business online, calling them for appointments, and increasing sales. They still need to be able to provide good service, but they have now generated a healthy supply of leads to their business to turn into paying customers.
The Next Step
If your business is not being found online when customers are searching for your product or service then they are going to your competitors. It’s that simple. There’s another business in your area getting these customers and getting these leads. Sometimes they are getting this business by default. If no one else is using Search Engine Marketing tactics in your industry it’s easy pickings.
Find out how you can get those customers calling and visiting your business TODAY! Fill out the form below and we’ll be glad to go over strategies that will increase your customer base and revenue. There’s no cost or obligation to speak to us, but we DON’T accept every customer that applies for our services. Contact us Today and see how we can help YOUR business.