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Reputation Marketing

 

Reputation Marketing is vital to any size business. It takes a business years to establish itself and build a good name in it’s community, but only moments to destroy it. Having a disgruntled customer, or former employee, that posts negative comments or reviews about a business on social media and popular review sites can dramatically affect that business almost overnight. Even without being very tech savvy “word of mouth” spreads fast among customers as well. Sometimes competitors will falsely create bad reviews or stories to hurt a competing business. It’s definitely unethical, and unfortunately, there is virtually nothing a business owner can do to stop them.

It takes 20 years to build a reputation and 5 minutes to ruin it.

If you think about that, you’ll do things differently

– Warren Buffet

If you own a business it’s imperative that you take a proactive approach with your online reputation. Whether that means monitoring what people are saying about you online and in the social media space, managing and responding to reviews, and also encouraging happy customers to post reviews, it is no longer an optional business practice. Remember, someone is going to dictate your reputation to the public…it’s best if it’s YOU!

Take Control of Your Business’s Online Reputation

Taking your business to the next level and creating a positive reputation does take effort and skill, but it certainly has it’s rewards. Understanding that your current and potential customers ARE looking at what others are saying about your business is the first step. Take a look at some statistics that will probably surprise you:

-When asked what sources “influence your decision to use or not use a particular company, brand or product” 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence. (Harris Interactive, June 2010)

53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)

-The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. (Keller Fay, WOMMA, 2010)

90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)

(Lastly, but most importantly) –75% of people don’t believe that companies tell the truth in advertisements (Yankelovich)

Even More Statistics

-44% of Moms use social media for brand/product recommendations; 73% trust online community recommendations. (BabyCenter LLC, July 2009)

-Online user reviews have the biggest influence on consumer electronics purchases, with 43.7 percent of purchases affected by word of mouth. (BIGresearch, December 2009)

-61% of people rely on user reviews for product information or research before a buying decision is made. (Razorfish, 2008)

-92% have more confidence in info found online than they do in anything from a salesclerk or other source (Wall Street Journal, Jan 2009)

-51% of consumers use the Internet even before making a purchase in shops (Verdict Research, May 2009)

-7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact (Deloitte & Touche, Sept. 2007)

Take note that many of these statistics are at least a few years old and have increased dramitcally with popularity of smart phones and the social media boom. Also, the last statistic speaks to the REAL dilemma businesses are facing. Here it is again:

“-75% of people don’t believe that companies tell the truth in advertisements”

That means even the best advertising you do will still only have a small impact on your audience when if come to building trust. What really gets people to know, like, and trust you is OTHER people and their opinions of you!

Making Sure You Have a “Good Name”

Searching for your business name on Google and other popular search and review sites is a great place to start. See what comes up. Do you see good, 5 star reviews of your business? Do you see bad reviews from unsatisfied customers showing up? Maybe nothing is coming up at all (that might be an even bigger problem)? Knowing where you are today is the starting point.

Regardless of where you are today you need to make sure your business either creates a good name for itself or keeps the good name it already has. There are way to do this and ways NOT to do this. Not knowing the correct way to do this can be detrimental to a business as well. Asking satisfied customers to say something good about you on some of these online sites is a great place to start. It shouldn’t end there however.

Use a System to Manage Your Reputation

The best way most businesses deal with making sure their reputation is good is by hiring a PR or marketing agency to handle it for them. Depending on the size of the business and the current state of the business’s reputation this can be expensive. It can costs tens of thousands of dollars just to get started. With Local Marketing Managers, we can do the same job these PR firms do for a fraction of the cost. Due to our connections with marketing and network syndicates we can get our clients the same results for much less money out of their pocket.

Find out more by Contacting Us Today! Your reputation is one of the most overlooked and valuable pieces of your business. It’s also one of the most delicate. Don’t leave having a good reputation up to chance.

We will gladly speak to you about your personal situation with an initial phone consultation at no cost. Please note we DON’T take on every clients that seeks our services. Please fill in the form at the top of the page and we’ll contact you ASAP!