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Posted on Apr 11, 2012

58% of Your Customers Can’t Find You!

 According to a Mobile Study Google did they found that 58% of people looking for your business may NOT be able to find you.

 

If you haven’t seen Google’s study or didn’t have a
chance to read it yet, let me explain exactly what they learned.

They found that:

58% of Local Consumers Looked up a business on a map or got
directions (page 22)

72% use their smart phones To get info on the go (page 16)

The bad news is, if your business does NOT have a Mobile friendly
website then they are probably going to someone who does, but the
GREAT news is that many other business also do not have a mobile
friendly site and don’t realize the opportunity in front of them!

 

What’s the Good News?

Herein lies the opportunity for the savvy local business that can read
the signs of the times. If you understand that there are a large number
of people now using their smart phones to find local businesses and that
most will continue their search if they cannot get a business’s info
quickly and easily, then all you need to do is BE THE ONE who can offer
this to them!

Offering a good mobile friendly way to find YOU is not as expensive OR
difficult as you might think. It’s actually very easy and you can be
‘mobilized’ within a few days.

To capture these local mobile searchers you need, at the very least, to have
a mobile friendly version of your website or some other mobile friendly
presence online. The most important information people search for are
a business’s phone number and location/directions.

 

What’s the Cost to Go Mobile?

Glad you asked! Going mobile is way less expensive than building a typical
desktop website. In most cases it can range from as low as $200 to $700
depending on who builds it, what features you want, design aspects, etc.

There is also the cost of hosting the site and keeping it updated but is
usually a nominal fee as low as $20-$30 per month, depending on the amount
of support and updating the site will need.

Once the mobile version of the website is complete it is linked to your
main website with a special code. That code redirects mobile users to the
mobile website and people visiting your desktop ‘normal version’ continue
to see what they’ve always seen.

 

Will This Really Make My Business More Money?

Of course, the bottom line with any investment in your business is the
‘bottom line’ right? So if you’re going to spend a little time and invest
a few bucks in a mobile website you want to make sure you’ll have a return
on that investment.

Although I don’t know your business personally I can tell you that most retail
businesses, restaurants, service providers, and even professional service
providers can benefit greatly from being ‘findable’ by customers looking
for a business like yours nearby.

Here are a few other stats from the Google Mobile Study to show you what they
found:

77% of smart phone searchers contact a business as a result of searching (page 21)

44% of searchers Purchase as a result (page 21)

and here is the biggie…

88% of searchers take action within 1 Day! (page 23)

The answer is clear according to the numbers…there IS business ‘looking for
a place to happen’ out there and putting your business in front of local
consumers looking to do business with you make a lot of sense.

Here’s the link to the report Google did that covers all these stats and more:

Click Here for the Google Mobile Study

 

After you’re finished reading, and realize that mobile is the future and here to
stay, you’ll probably have one of two reactions:

1) You’ll want to get a mobile website for your business up and running ASAP

2) You’ll have a few questions about the whole thing so you can make a more
informed decision

We’d be glad to help you with either of these 2 reactions. If you are looking for
a reliable company to get you up an running ASAP we are the guys. If you just
want to get a little more information and then make a decision, we’d be glad
to speak with you as well.

Simply fill out the form below and we’ll get back to you ASAP. Thanks so much
for reading this and we know that if you take action with what you just learned
you’ll reap great rewards from it!

 

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